Using technology to inspire and innovate, we aim to make shopping seamless, whether online or in store




Forfeit & Co. is based from the Midlands, UK and we work with a number of partners to build you the very best in bespoke and personalised gifts and products. We currently serve all member states within the European Union, United States, Australia and China.

As an independent business and a small team of three, every small step is a big moment. Here are just a few of our key moments since we were established. Join us in celebrating these key moments.

Using our creative eye, the team at Forfeit & Co. are best placed in finding you very best gifts and products in the market.


With a new year, comes a new challenge. Forfeit is officially founded January 1st 2019.


Going from strength to strength, Forfeit welcomes new partners and collaborators and formally rebrands to Forfeit & Co.

Secret Collection

Putting all our research into practice, Forfeit & Co. launches an exclusive secret collection for our close friends and select partners.


Following a year of research, Forfeit & Co. officially relaunches ready to tackle a brand new year.
people on escalator inside building

Built with curation in mind, Forfeit & Co. recognises uniqueness. It shapes us and everything that we produce.

All our products are handpicked and curated by our editors. The store is updated weekly to bring you the very best of personally curated products.